Many businesses simply fail to plan – to plan for success. They start their business journey not really knowing all that they need to achieve – whether that be resources, cash or their own personal development. They put off taking action, because they’re just not sure what to do next.
Business owners can get so wrapped up working IN their businesses they find little time to work ON their business.
What started out as a dream idea quickly turned in to a source of stress, pressure and hour upon hour of work, leaving Business Owners little recollection of the passion behind their “Big Why”
Business Owners fall in to the trap of “copying” what their competitors do to get customers and sales. Their unique selling proposition is quite often to simply undercut their prices – and of course “be the best” in their industry. They spread their message far and wide hoping that the bigger their market the more custom they will attract.
They take on expensive staff. Buy the latest equipment and technology. Lease swanky cars, offices, shops, factories. All with limited feasibility and on-going analysis.
It’s their business. They think they need to do everything, so they work themselves in to the ground. They become stressed. Irritable. Frustrated. Their staff and families never know what mood they will be in next.
They undersell themselves. They compare themselves to other businesses that they “feel” are more successful, better than them. Their mind is filled with clutter, confusion and negative self talk.
Does any of this sound like you?
Whatever is getting in the way between where you are now and the success you desire, there are solutions.